Know Your Numbers
Before You Spend
Real-time profit modeling for Ecom, Service and Coaching businesses.
🛍 Ecommerce
🔧 Service
🎓 Coaching
Cost Breakdown (COGS)
Product costPurchase / manufacturing
₹
Packaging & labelling
₹
Platform feeShopify · % of selling price
%
₹0.00
Payment gateway% of selling price (min ₹40)
%
₹0.00
Shipping & fulfilment
₹
Total COGS
—
Pricing
Target gross margin
%
Suggested selling priceCOGS + (COGS × Margin%)
—
Your selling price
₹
CPA — Cost per acquisitionAds / marketing spend
₹
Net Profit / Unit
₹0
after CPA
P&L Summary
Revenue—
— Direct costs (COGS)—
Gross Profit—
— Marketing & Ads (CPA)—
Net Profit—
Gross Margin %
—
Net Margin %
—
BUSINESS GOALS & REVENUE
Current RevenueExisting monthly revenue
₹
Revenue Goal
Total Target Gross (pre-ads)
₹
Revenue DifferenceGap to close
—
SERVICES CATALOG
Service
Price
Gross Profit
Service 1
Service 2
Service 3
AVG SALES VALUE
₹0.00
AVG GROSS PROFIT
₹0.00
Marketing & Expenses
Conversion Rate (CVR)Lead → Sale
%
Office ExpensesFixed monthly cost
₹
Total Net Profit
₹0
after all expenses
Campaign Projections
Sales Volume Needed
—
Required Leads
—
CPA (GP × 30%)
—
Total Ads Cost
—
Cost Per Lead (CPL)
—
Contribution Margin
—
Total Net Profit
—
GP Margin %
—
Net Margin %
—
Inputs (Pre-Calculated / Default)
No of participants
Trip Wire Fee
₹
Meta Ads CPA
₹
CVRConversion Rate
%
Upsell Value
₹
Total Net Profit
₹0
Tripwire + Upsell − Ad Spend
Automated Outcomes
Total Revenue From Tripwire
—
Marketing Spend
—
Upsell count
—
Upsell Revenue
—